Eat Your Heart Out!

The symbol we’ve come to associate with the heart is anatomically incorrect, a miscalculation of what early philosophers believed the heart to look like. However, the ideograph remained, standing in for more abstract notions like love, desire, and heartbreak—feelings that are often difficult to define—instead. In the 1970s, Milton Glaser’s I ♡ NY became a souvenir for tourists visiting New York City and, shortly after that, NYC locals began to wear it ironically, giving Milton’s creation a cheeky and playful quality.

In the intersection of that iconic motif and the centuries-old mystique of romance, is where our Heart Trail print sits. We took this ideograph, the many associations attached to it, and decided to give it our spin. Inspired by the movement in Ruth Asawa’s hanging sculpture series, we designed Heart Trail with a sense of fluidity. The hearts form trails by bleeding into one another and the trails move in opposite directions, giving a visual to the fast-paced and interconnected style of city romance portrayed in TV shows, books, and movies.

In the intersection of that iconic motif and the centuries-old mystique of romance, is where our Heart Trail print sits. We took this ideograph, the many associations attached to it, and decided to give it our spin. Inspired by the movement in Ruth Asawa’s hanging sculpture series, we designed Heart Trail with a sense of fluidity. The hearts form trails by bleeding into one another and the trails move in opposite directions, giving a visual to the fast-paced and interconnected style of city romance portrayed in TV shows, books, and movies.

Like most matters of the heart, the print is ultimately subjective. Diane associates it with the Ace of Hearts, which is part of a winning hand in most games. In tarot, the card signifies abundance, breakthroughs, and prosperity—a predictor of romantic fortune. It begs the question: what does love mean to you?